The SCL Youth Development League is the latest to join forces with Kappa UK and North Devon-based MJM Sports for their combined ‘Respect’ initiative.
The campaign, now rolled out across numerous Leagues in the UK, is used to help increase sportsmanship; encourage good behaviour and set an example for fair competition.
Every month, the teams who show the most ‘respect’ will gain a Kappa voucher to reward them. Accruement of yellow and red cards, dis- sent and overall sportsmanship all have a say in which teams earn the monetary reward.
SCL co-owner and partnership director Steve Franks said he was pleased that Kappa UK and MJM Sports had signed the SCL Youth Development League as part of the respect campaign. “It will teach the lads the benefits of playing by the rules, and setting an example which is a fundamental part of the game,” he said.
The SCL Youth Development League gives players aged between 16 and 19 the chance to play in regular competitive fixtures and engages young people through the power of sport.
SCL is the UK’s leading independent provider of education through sport and currently partners with more than 60 football, cricket and rugby clubs to deliver study programmes for young people. SCL use the power of sport as a medium to engage young people in education and help them build career pathways and opportunities in sport.
Said Kappa team sport manager Dave Bandell: “Kappa UK are delighted to have signed the SCL Youth Development League up to our ‘Respect’ campaign in conjunction with our retail partners, MJM Sports. With MJM Sports, Kappa continue to target grass-roots foot- ball and rugby throughout the country and, in particular, we are pushing the whole ‘Respect’ element which underpins our joint ethos. The SCL is a perfect vehicle for the ‘Respect’ campaign.”
Terry Schofield, managing director of Bideford-based MJM Sports, added: “MJM Sports are proud to deliver the Kappa ‘Respect’ campaign across the UK and see this new signing as one of the best to date, we are looking forward to working with the SCL Youth Development League and helping to promote ‘Respect’.”
SCL join the likes of the Sydenhams Wessex League, the North Devon League and the Yorkshire Junior and Youth rugby league in taking part in the campaign.
EDITED BY LIAM READ AND SIMON STEPHENS