Bournemouth has been named the winner of best seaside town in the UK for a third time.
Organised by the British Travel Awards, the result was announced at a gala dinner for the travel industry in London on Thursday, hosted by impressionist Jon Culshaw.
The other nominations in the category best UK seaside town were Brighton, Bude, Tenby and Whitby.
Bournemouth’s success has been welcomed by travel and civic leaders.
Mike Francis, president of Bournemouth and Poole Tourism Management Board, said: “This is a fantastic achievement for Bournemouth. and it is great knowing that this award was voted for by our visitors.
“This is recognition of the huge recent investment in the resort and of all the hard work of our local tourism businesses in delivering a diverse and exciting offer.”
Cllr Pat Oakley, the borough council’s portfolio holder for tourism, leisure and the arts, said: “I am thrilled that Bournemouth has won this award for best UK seaside town for the third time. What an endorsement for our resort.
“I would like to express my sincere gratitude to all those who work so hard in the tourism and hospitality sectors and massive congratulations to the whole town.”
In all 360,000 consumers voted for their favourite travel companies and destinations.
Cornwall triumphed again, winning the Best UK Holiday County Destination award, which it has held since 2009.
The county also claimed, for the second year running, the Best UK Leisure Attraction award, which went to The Lost Gardens of Heligan.