POLAR BEAR CUBS ON THE LOOSE IN PLYMOUTH


THE Arctic, oceans, polar bears and single-use plastics have all been brought together in a new family activity this winter in Plymouth Britain’s Ocean City.

Some 20 polar bear cubs have been set loose across Plymouth’s waterfront, each with a bear fact that sends a serious message on how single-use plastics are affecting the oceans and the Arctic habitat.

With messaging supported by the WWF, the polar bear cubs have been introduced by the business-driven Plymouth Waterfront Partnership (PWP) and their campaign partner the National Marine Aquarium.

Until March 3, the Polar Bear Explorer will see the cubs hiding at locations across Sutton Harbour, the Barbican, Hoe, Millbay and Royal William Yard, in shops, cafes, restaurants and hotels along the waterfront.

Offering a new experience in Britain’s Ocean City, families are encouraged to become Polar Bear Explorers and find each of the 20 cubs. Along the way families will learn about the oceans, polar bears and how they can help to protect their natural Arctic home.

Everyone who finds all 20 polar bear cubs and completes their Explorer entry form will receive a Polar Bear Explorer certificate and will be entered into a draw to win great prizes, including family tickets for the National Marine Aquarium and Polar Bear adoption through WWF.

Sarah Gibson, Waterfront Manager and Chief Executive of the Plymouth Waterfront Partnership, said: “Plymouth, Britain’s Ocean City is a leading waterfront city in the UK, and every year our business community creates trails to provide free family fun and encourage greater footfall.

“Plymouth is leading the way on efforts to reduce single-use plastics so this year we selected this topical subject to help to encourage our community to make more changes at home, at school and in the workplace.

“Shockingly, we’re told that, due to micro plastics, the Arctic is one of the most polluted locations on Earth and with the immense appeal of Polar Bears we wanted to engage families and especially children in learning more about what we can all do to make a difference.

“We’re delighted to have partnered with the National Marine Aquarium and to have received support from the WWF and soon we’ll be working with schools. This trail is fun, free and educational, so we’re now looking forward to seeing how many families will take up the challenge to become Polar Bear Explorers!”

Polar Bear Explorer maps will be available to collect from the Barbican Tourist Information Centre, National Marine Aquarium, Bistrot Pierre at Royal William Yard, Plymouth City Centre Library, other participating businesses or can be downloaded from the Visit Plymouth website.

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