BUSINESSES in the West Country tourism sector, which supports 180,000 jobs, are bracing themselves for the impact of an early Easter.
This year Good Friday falls on March 30 and the early holiday has a major impact on those businesses that bring thousands of people into and out of the region.
Hotels, holiday parks, tourist attractions and travel experts are already making provision for the early break.
Bakers Dolphin, which has been providing holidays for people in the region for over 126 years, says people need to book quickly if they want to get their first choice of Easter break.
Sales and marketing director Amanda Harrington said: “The Easter break traditionally heralds the start of the tourism season, and is often one of the busiest weekends of the year.
“Even though this Easter is early, we are confident it will kick-start a strong season.”
Michelle Michael of the Grand Pier at Weston-super-Mare said: “Although an early Easter is a tricky one, as it usually means that people haven’t yet fully recovered from the Christmas spending, we are gearing up to offer our customers more than ever before to help combat this.
“Weather will be a factor in visitor numbers over the break – great weather will mean flocks of people so we need to be prepared.”
Daniel Medley, general manager at Wookey Hole Caves, said: “Because of the early Easter this year and with school holidays in different regions being spread over a three-week period, we’ve decided to extend our offering between March 23 and April 15.”