Over-70s are at the heart of a business boom – thanks to West Country jungle star Stanley Johnson.
The Penzance-born 77-year-old, who has a home in Devon, was voted off I’m A Celebrity Get Me Out of Here this week.
But the father of Foreign Secretary Boris Johnson, has encouraged older travellers to challenge themselves in jungles across the world, according to flight booking site Kiwi.com.
Since the airing of I’m A Celebrity, Kiwi.com has noted hundreds of bookings by people aged over 70 for flights to cities near the world’s most exotic jungles, including The Amazon, Borneo and India.
Stephen Davis of Kiwi.com said: “It’s amazing to see the influence Stanley is having on elderly travellers across the UK.
“Elderly travellers are pushing boundaries more than ever before.
“It’s interesting to see that even with very low saving rates, people are still more inclined not to save their money but to spend it on travelling and bucket list trips.”