MEET the next big music star – the Atlantic Ocean.
Industry giant Universal Music’s Mercury KX label has signed a new artist, Keynvor. And the artist’s first single, Preservation, is a collaboration with composer Sebastian Plano which harnesses the sounds of the ocean.
But Keynvor is not like any other artist – taking its name from the Cornish word for ‘ocean’, Keynvor (pronounced ‘cain-vor’), is the great Atlantic Ocean itself.
The track develops out of the sound of Cornish waves crashing on the rocks, with Plano creating percussive sounds from field recordings collected throughout March.
The Keynvor project will be funding its own conservation through the release of Preservation.
Sebastian Plano and Mercury KX will donate 100% of the monies they receive from streaming use and the income they receive from permanent downloads of the track (at least 50p per permanent download) to the charity Surfers Against Sewage, which will help to raise funds for, and awareness of, coastal issues such as plastic pollution.
Plano said: “I took the sound of waves hitting the rocks to create the beat, and all the rhythmic elements of the piece are sounds of the ocean.
“The sea has so much power and I wanted to convey this in my music.”
The project has been backed by Sharp’s Brewery using its Atlantic Ale brand. James Nicholls, senior brand manager at Sharp’s, said: “The Keynvor project is built around, inspired by and intrinsically linked to the coast – what better way to save our beaches than recruit the ocean itself.”
Hugo Tagholm, chief executive of Surfers Against Sewage, said: “Our oceans are in peril, facing unprecedented challenges including the growing threat of plastic pollution.”
The music is available from all streaming and download platforms.