Jack Nowell is raising a glass to the RNLI in a new fund-raising campaign...

RUGBY star Jack Nowell is raising a glass to the RNLI in a new fund-raising campaign – after helping raise thousands for the charity last year.

The England winger is a Royal National Lifeboat Institution Ambassador.

The Exeter Chiefs star has been drafted into England’s Six Nations squad and has put his name down for a draught of an altogether different nature – Cousin Jack ale, brewed in collaboration with St. Austell Brewery to raise funds for the RNLI.

Cousin Jack, a traditional English pale ale, was first crafted on St Austell’s small batch brewery by Jack alongside the company’s brewing team at the beginning of last year, and was launched at Havener’s Bar and Grill in Fowey to coincide with the Six Nations Championships.

Thanks to West Country rugby fans during the competition, more than 100,000 pints of Cousin Jack Ale were sold, raising more than £6,350 for the RNLI through St. Austell Brewery’s Charitable Trust, while the launch event itself raised more than £2,000 for the Fowey lifeboat.

Jack said: “We raised a phenomenal amount last year and we’d all love to go even higher this year so that whatever the outcome of the Six Nations, the RNLI will come out on top.”

St. Austell brewing director Roger Ryman said: “Our usual rugby-focused spring brew, Ruck & Roll, has always been popular but adding Jack Nowell to the mix gave Cousin Jack a much bigger profile and allowed us to raise such a great total”’

For information about stockists and pubs with Cousin Jack on sale, visit www.staustellbrewery.co.uk

This article first appeared in the Independent. To get the latest articles when they appear, buy the print edition every Sunday or subscribe to our online edition HERE.